A mobile app is a small program that resides on a smartphone, iPad or Android tablet and fulfills a sales, marketing or training objective by delivering a useful tool to your target market. With the power of today’s phones, apps can do some really great things – from letting you know what’s going on in your area, to calculating exchange rates, movie times, social media interactions, alerting you to traffic information, providing entertainment and letting you know about special offers. There are over 1 million mobile applications out there today performing a huge range of tasks.

App Benefits – For Business

• Build relationships
• Build loyalty
• Reinforce your brand
• Increase your visibility
• Increase your accessibility
• Solve the problem of getting stuck in spam folders
• Increase sell-through
• Increase exposure across mobile devices
• Connect you with on-the-go consumers
• Generate repeat business
• Give you tools that are driving the “New App Economy”
• Enhance your social networking strategies
• Immerses the user in your brand
• Creates deeper engagement
• Drives more loyalty
• Delivers important feedback to your company
• Creates new revenue stream and ultimately more profits
• Enables easy sharing of your content between mobile users
• Reduces costs to your business through automation
• Attracts new customers
• Improves customer service

App Benefits – For Customers

• Easy access to your inventory
• Notifications of special events, launches, and more
• One-touch access to your contact information
• Directions to your location from wherever they are
• Fast, seamless appointment scheduling
• Automatic recording of their next appointment
• Automatic reminder of their next servicing date
• A record of their mileage and most recent servicing
• Embedded QR Code Scanner
• Free one-on-one Chat
• Extras: parking markers, loan calculators, and local gas prices

App advantages over a website or traditional software

• Specifically built for mobile devices, so they tend to be small and quick to download and update
• Reside on the device (smartphone or tablet) so you don’t need to rely on an internet connection
• Limited purpose – keeps development time and cost manageable
• Helpful mobile tool that your audience continually uses and depends on
• Keeps your brand in in front of your customer who is on-the-go

What makes a useful/successful app? Good apps:

• Provide value
• Are addictive by becoming a tool that people rely on
• Are convenient and easy to use
• Are cross-platform across the most common mobile devices
• Deliver good ROI